The Reinvention Project April 15 2015

Photo Credit : business partner and COO Lauren Castaldi while on a trip to the coffee farms of Génova, Colombia. 

There's a light in the darkness where hope is the dream of those who are AWAKE.


Our cause here at Toro Coffee Co. and Toro Organics is being laid out as we get ready to release a very amateur yet one day brilliant blog.

We WILL become journalists.   All of us!

We all do it every single day, and as the world changes we want to talk to you about the PROBLEM with the "War on Drugs" and how it affects EVERYBODY: Our troops are fighting a war they cannot see in many regions against opium and cocaine- Some of them treat their PTSD with street drugs because of the war on drugs. Our mental health, children, families of addicts, mass incarceration, mandatory sentences are all affected in some way by the war on drugs. The list is NEVER ending.

It is a topic that is relative to everything. A drug can be whatever the government says it is.

In a few years alone, marijuana became legal in a few states when people thought that was a dream never to be full-filled- Now you know where your flowers come from just like the food you eat. You can now treat Cancer patients openly with cannabis.

Also, everybody is their own BRAND:

We ask that you share your story of REINVENTION and strength with us and let us take a chance on what may be bigger than what we can realize today.

Conditions: You must speak in PRO language. No negatives. Your story can be negative but it is all about finding the light within through all of that.That is the story- Strength.

Example: Even the story of adventurer Chris McCandless who roamed away to get away from civilization ended up being such a big part of our conversation no matter how secluded he was or wanted to be. His story lived passed him. That's the point- Share your story or someone will tell it for you. You never know who you are inspiring. He left enough to tell his story in pictures and in writing, and continues in death to inspire other adventurers yearning to get away from the status quo.

People are able to share their life stories and help someone else. We ALL have one, and there are 7 billion of us. No one's pain is greater than someone else's.

Through Specialty Coffee, Classy Cannabis, Sporting events like endurance walks while going on an adventure, triathlons and marathons (all in time)...we will build a platform we all can come to. It will ALWAYS be safe. Here, it is ok to be whomever you are.

Every day you are here is another chance to prove yourself right or wrong- whichever is holding you back.

And drink the dankest coffee in all the land to fuel your adventures.

Stay Tuned.

We are so grateful for you awesome people who like this page. Seriously, it is the classiest list of people.


Melissa Toro
Founder of Toro Organics/ Toro Coffee Co/Bull Marketing/ The Reinvention Project/ Toro Oro hotlist/ Co-Founder, No Attorney Needed