TORO = Tackling Obstacles, Revolutionizing Ourselves October 24 2016
Happy National Coffee Day 2016!! September 29 2016
End of Summer Photo Contest & Literal Click Bait August 23 2016
Happy Holidays From Your Artisan Roaster November 27 2015
Toro Coffee Co Sparkles this Holiday Weekend in Specialty Coffee November 27 2015
Here you are, The "new wave" Coffee Connoisseur. You are evolved. Not in a fake way either, you really are making a difference in your way of buying your favorite foods and drinks. Thank you for choosing us as your roasters. You finally came to the realization that other coffee choices probably weren't healthy as they sat in warehouses for years and were mass produced at charred roast profiles (those REALLY dark roasts everyone "loves") only the devil can create and sell to you as "good" or even "decent coffee". It took me 30 years and a trip to the land of my blood in Colombia to really appreciate what I was drinking. I have been drinking coffee since I was four, so don't be mad at yourself for waiting too long. That pueblito style: where you had them roasted next to the very finca that the farmers just picked from harvest, that is now found here economically with the pennywise yet high end roast styles that are unique to us, and only us.
Your budget savvy conscience has helped to set up your own coffee bar, and sip on your single origin, artisan, roasted to order, personalized Toro Oro-- which is a small, USA based, two person start up, with a back story that fuels reinvention in each bag, and carries its motto of "devote your heart and passion to your customer" -- A business mindset we wear like a badge of honor- because it is. Saving money with the Maserati of specialty coffee is how Toro Coffee Co. consumers roll!
Your piggy bank is filling up as you continue to be your own barista. Here at YOUR web-shop, you know you can ask any question because you feel you at home, plus it is nice to order from home and have it delivered to you. You paid for your specialty coffee. With Toro you paid for a personalized roaster, who knows you and how you like your high end brew.
With the last name Toro, this is generations of coffee. This is serious business and you KNOW your roaster. You are the boss and you make sure you are getting what is worthy of your hard earned cash in this day and age.
We wanted you all to know some quick $ saving stats as we move into our last quarter of the year... as a baby company with big dreams, BIG LEAPS, and even bigger deals with loyalty points and fair, out of this world, price points. This company is YOU! We grow together and we learn together as we build a platform to give back and make the world a better place-- Again,Together.
From a competitor, a 12 oz bag of specialty coffee runs you about $18.50 plus. Most of these shops roast weeks ahead- some even hours ahead, yet not roasted to order, and not small batch that is roasted rfo only you. Here, this is not a buzz phrase--Their roasters can roast 20 lbs at once, still can be considered small batch?! Is that a batch roasted just for you?! Starbucks which also uses the term "small batch roaster" is using a roaster that is bigger than a SUV. Eventually we will have to roast larger amounts as we continue to grow, and we won't be able to provide the type of gourmet roast to consumer delicacy that is happening now but our hope is to figure out a way to do it where we don't lose the essence of you, and the freshest operations you have fallen in love with us in these two short years. I refuse to lose the essence of true small batch.Toro Small batch is the latest harvest form each region across the globe, roasted at 250 grams/roast. It take 3 of these micro roasts to get to one pound of perfect coffee.
This is an idea to show you how much you save:This is based on a monthly order of 2 $20 pound bags (our most expensive bags based on harvest availability/region; with shipping) being consumed in 30 days.Broken down, this equates to 0.77 per cup, based on 2 cups per day, which is 1.53 a day. These are approximate numbers but do the math yourself to see how much you save based upon your personal coffee consumption..