TORO = Tackling Obstacles, Revolutionizing Ourselves October 24 2016
Coffee Lover Fall Contest October 24 2016
El Viaje - The Original Cacao y Coffee Blend October 13 2016
New Single Origin - Peru Cenfrocafe, Fair Trade Organic October 13 2016
The Enduring Debate with Coffee October 10 2016
Happy National Coffee Day 2016!! September 29 2016
Happy Holidays From Your Artisan Roaster November 27 2015
Toro Coffee Co Sparkles this Holiday Weekend in Specialty Coffee November 27 2015
Here you are, The "new wave" Coffee Connoisseur. You are evolved. Not in a fake way either, you really are making a difference in your way of buying your favorite foods and drinks. Thank you for choosing us as your roasters. You finally came to the realization that other coffee choices probably weren't healthy as they sat in warehouses for years and were mass produced at charred roast profiles (those REALLY dark roasts everyone "loves") only the devil can create and sell to you as "good" or even "decent coffee". It took me 30 years and a trip to the land of my blood in Colombia to really appreciate what I was drinking. I have been drinking coffee since I was four, so don't be mad at yourself for waiting too long. That pueblito style: where you had them roasted next to the very finca that the farmers just picked from harvest, that is now found here economically with the pennywise yet high end roast styles that are unique to us, and only us.
Your budget savvy conscience has helped to set up your own coffee bar, and sip on your single origin, artisan, roasted to order, personalized Toro Oro-- which is a small, USA based, two person start up, with a back story that fuels reinvention in each bag, and carries its motto of "devote your heart and passion to your customer" -- A business mindset we wear like a badge of honor- because it is. Saving money with the Maserati of specialty coffee is how Toro Coffee Co. consumers roll!
Your piggy bank is filling up as you continue to be your own barista. Here at YOUR web-shop, you know you can ask any question because you feel you at home, plus it is nice to order from home and have it delivered to you. You paid for your specialty coffee. With Toro you paid for a personalized roaster, who knows you and how you like your high end brew.
With the last name Toro, this is generations of coffee. This is serious business and you KNOW your roaster. You are the boss and you make sure you are getting what is worthy of your hard earned cash in this day and age.
We wanted you all to know some quick $ saving stats as we move into our last quarter of the year... as a baby company with big dreams, BIG LEAPS, and even bigger deals with loyalty points and fair, out of this world, price points. This company is YOU! We grow together and we learn together as we build a platform to give back and make the world a better place-- Again,Together.
From a competitor, a 12 oz bag of specialty coffee runs you about $18.50 plus. Most of these shops roast weeks ahead- some even hours ahead, yet not roasted to order, and not small batch that is roasted rfo only you. Here, this is not a buzz phrase--Their roasters can roast 20 lbs at once, still can be considered small batch?! Is that a batch roasted just for you?! Starbucks which also uses the term "small batch roaster" is using a roaster that is bigger than a SUV. Eventually we will have to roast larger amounts as we continue to grow, and we won't be able to provide the type of gourmet roast to consumer delicacy that is happening now but our hope is to figure out a way to do it where we don't lose the essence of you, and the freshest operations you have fallen in love with us in these two short years. I refuse to lose the essence of true small batch.Toro Small batch is the latest harvest form each region across the globe, roasted at 250 grams/roast. It take 3 of these micro roasts to get to one pound of perfect coffee.
This is an idea to show you how much you save:This is based on a monthly order of 2 $20 pound bags (our most expensive bags based on harvest availability/region; with shipping) being consumed in 30 days.Broken down, this equates to 0.77 per cup, based on 2 cups per day, which is 1.53 a day. These are approximate numbers but do the math yourself to see how much you save based upon your personal coffee consumption..
Haitian Dondon y Organic Fair Trade Sumatra October 05 2014
It is finally here, well on its way officially. Here is it guys, the new beans are....
Haitian Dondon and Organic & Fair Trade certified Sumatra.
Let's start with the first one, the exotic and thrilling Haitian Dondon,
Haitian Dondon, is said to be a typically classic Caribbean bean in every sense- chocolaty and sweet with mellow 'citrus-highlights'. It's a perfect cup for those who want to share another cup of Toro Oro after work, with it being hailed as an all day drinking coffee that will bring you to Haitian paradise.
If you are like me, this is great news, because I love drinking the 'conquerors brew' every time I want a break from this crazy world, and it is quite the escape to have another versatile yet unique cup to add to the menu and our life.
This is a roast best served at a nice clean City to City+, even Full City, just meticulously watched after 'second crack', that won't compromise all these beans have to offer.
This is one of Haiti's small Co-ops, Fall harvest, so I am thrilled to have these beans here by the latest Wednesday. We are working on the variant this weekend to get ready. These are RARE. These beans are expensive by pound, and like all specialty beans they come with standards that are only found with our shared international grading system (palates included)... they are worth it.
This is pre- Kona arrival. We look forward to see what to insights are for the Haitian Dondon. Although, both Kona and Dondon are extremely different, they are unique and highly valued throughout the world. Being our store is right here with you guys online...we always want to see what mood you're in.
I am Very excited about this!
We always bring you the most fair pricing...so stay tuned guys. I am seeing what I can do so we can all share in some Dondon.
Now, to add to our ever important mission to offer the cleanest best beans in the world starting with them all being Specialty; we have to talk about this Organic Fair Trade Sumatra.
We are blessed with these beans from coffee plantation:
Takengon Mandehling (FairTrade)
These beans are buttery, flowery, bright, complex yet balanced. I have been very vocal about my adoration for Sumatran coffee. I find Sumatra beans to be some of the most palate pleasing beans, ever. When I saw we could now potentially work with a farm that was not only Specialty, but Fair Trade and Organic, I knew it this was going to be a huge seller. Get ready to book your subscriptions friends. These are beans you want you get in your morning cups of adventure. Epic is no longer an option...it is a standard.
Since T.Co roasts to order, we carry limited inventory. We only want the freshest harvest, in those modest brown bags. We know the artisan work and care are not only tasted in each bag...you can smell them 3500 miles away. We have the magic touch and we will keep bringing them to these beans.
The second you get the beans you know this is not just quality, this is fresh harvest and that is again what we are working with. The freshest and fastest arrival for you all to enjoy this holiday season, that is quickly approaching.
And that my friends, is NEWS!
All Natural Organic Pumpkin Spice - Cinnakin Spice™ September 30 2014
Growing up in Florida, seasons aren't what the majority of states experience, and us Floridians wait for a hint of fall and winter to latch onto. The Halloween stores pop up and maybe you need a light cardigan on your nighttime beach stroll. For the past few years, we've felt Fall thanks to Starbucks and their Pumpkin Spice Latte. They caught wind and added a few other flavors to their holiday line.
I am a former PSL consumer. I'd wait in line, often through the drive-thru w/AC blasting to get my holiday on. This drink was always thick and filling. Sometimes, I'd have a tummy ache afterward. Had I known what I now know, of the ingredients/lack therof, I would have chosen a different route to Santa's Enchanted Forest.
I am especially proud of the premier product in our holiday specialty coffee line: Cinnakin Spice™. With all natural ingredients, and the finest specialty coffee, it will not disappoint and will convert you too, to a former PSL addict. Being a health conscious holiday coffee, we keep the sugar levels low (or you can order sugar-free). With only 8 grams of sugar per serving, you may decide to add more sugar, soy creamer or coconut milk to make your ideal Pumpkin Spice Coffee.
Since the birth of Toro Organics, Melissa & I brainstormed on creating an organic and naturally fantastic way to jump in that pumpkin craze that comes over us each and every year. Being a partner at T.Co has opened my eyes to an unseen world of coffee, harvests - and being a newbie West Coaster has heightened my care and awareness of what exactly is in the food and drink I put into my body. After all, Seattle is the current holder of the title for #1 spot for coffee snobs in the US.
"Seattle is definitely a city of coffee snobs. It's just part of the culture. People here value authenticity, even when it comes to the ingredients of their lattes. They want the artisan, hand-crafted experience..."
The idea was planted, so we moved onto to test kitchen-in July. I provided insight, tastings, holiday season rhetoric as Melissa did what she does best: create. As she stated,
"When you roast specialty coffee you never want to take away from the natural flavours of the region's harvest. As a roaster, I want people to taste the complex thought I put behind every hand-crafted roast. We knew there was no way to get that extremely sugary concoction that 'other shops' were offering because they use pumps of faux flavours and mixes- which the owners of T.Co have eliminated from our diets and are not something we'd promote being neither natural nor organic. This also means that even Cinnakin, with each order, will never taste the same. It'll always be original and something the consumer will have to be their own barista with, and that is exciting to me."
We all pay so much for our bills, rent and mortgages, why not provide the coffee with some "spice" so we can all enjoy the best at home or in a to-go cup? Thereby opting out of the extra cash and wasteful minutes we anxiously awaited a liquid heart attack.
Not only will this be roasted and made to order, like all our coffees, the taste, feel & aroma will only leave you wanting more. It's hand-crafted with a perfect amount of organic pumpkin spice & organic cinnamon to provide the ideal holiday taste. True to it's name, Cinnakin Spice™ at first, brought the sweet fall scent of Pumpkin Spice dancing to my nose. Upon tasting, I recognized the cinnamon, pumpkin, and natural spice- completed with a perfect amount of sweetness (organic coconut palm and cane sugars). I choose to pair my brew with organic milk to make a creamy, delicious, naturally good for your body and soul pumpkin spice, or as we've dubbed: Cinnakin Spice™.
My go-to hug in a mug, cup to desire by the fire, new brew.