News — Genova

Patriarchy Who?!

Posted by Melissa Toro on

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What is Toro Coffee Co.?

Posted by Melissa Toro on

M.Toro   With the beginning of Toro Coffee Co. in the public spectrum, commonly the question is posed: 'What are we even?' Do they roast their own coffee? Absolutely.  I was initially only going to have the pueblitos near our finca in Colombia roast the beans after harvest, since that is how I fell in love with the sweet Colombian coffee bean. I wanted to keep the roasting with the community that harvested it. They do a brilliant job, probably because they are roasting their means of living. I didn't want to change that sentiment,...

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