Life Hangover? The Cure: COFFEE! December 03 2016
TORO = Tackling Obstacles, Revolutionizing Ourselves October 24 2016
Coffee Lover Fall Contest October 24 2016
The Art of Loving What You Do October 05 2016
Happy National Coffee Day 2016!! September 29 2016
End of Summer Photo Contest & Literal Click Bait August 23 2016
New Roaster, The Huky 500T, Micro Coffee Roaster August 10 2016
Toro Coffee Co. Vlog - Rio 2016 Games Fresh Menu August 10 2016
New Worldly Menu - July 15, 2016 July 15 2016
This Guatemala Cold Press, signature cold brew by Toro Coffee Co. will likely literally, blow your mind. We love it sweet here at Toro Organics, but we didn't add any sugar to this cup!
This cold brew bottle is filled w/brownie tasting Guatemala & seeped for 30 hours! It's strong, smooth, bold yet subtle, a true "mouthgasm" as some of your fellow Conquistos proclaim!
Stay tuned in for more Cold Press news along w/more of what's ahead this summer!
Toro Coffee Co Sparkles this Holiday Weekend in Specialty Coffee November 27 2015
All Natural Organic Pumpkin Spice - Cinnakin Spice™ September 30 2014
Growing up in Florida, seasons aren't what the majority of states experience, and us Floridians wait for a hint of fall and winter to latch onto. The Halloween stores pop up and maybe you need a light cardigan on your nighttime beach stroll. For the past few years, we've felt Fall thanks to Starbucks and their Pumpkin Spice Latte. They caught wind and added a few other flavors to their holiday line.
I am a former PSL consumer. I'd wait in line, often through the drive-thru w/AC blasting to get my holiday on. This drink was always thick and filling. Sometimes, I'd have a tummy ache afterward. Had I known what I now know, of the ingredients/lack therof, I would have chosen a different route to Santa's Enchanted Forest.
I am especially proud of the premier product in our holiday specialty coffee line: Cinnakin Spice™. With all natural ingredients, and the finest specialty coffee, it will not disappoint and will convert you too, to a former PSL addict. Being a health conscious holiday coffee, we keep the sugar levels low (or you can order sugar-free). With only 8 grams of sugar per serving, you may decide to add more sugar, soy creamer or coconut milk to make your ideal Pumpkin Spice Coffee.
Since the birth of Toro Organics, Melissa & I brainstormed on creating an organic and naturally fantastic way to jump in that pumpkin craze that comes over us each and every year. Being a partner at T.Co has opened my eyes to an unseen world of coffee, harvests - and being a newbie West Coaster has heightened my care and awareness of what exactly is in the food and drink I put into my body. After all, Seattle is the current holder of the title for #1 spot for coffee snobs in the US.
"Seattle is definitely a city of coffee snobs. It's just part of the culture. People here value authenticity, even when it comes to the ingredients of their lattes. They want the artisan, hand-crafted experience..."
The idea was planted, so we moved onto to test kitchen-in July. I provided insight, tastings, holiday season rhetoric as Melissa did what she does best: create. As she stated,
"When you roast specialty coffee you never want to take away from the natural flavours of the region's harvest. As a roaster, I want people to taste the complex thought I put behind every hand-crafted roast. We knew there was no way to get that extremely sugary concoction that 'other shops' were offering because they use pumps of faux flavours and mixes- which the owners of T.Co have eliminated from our diets and are not something we'd promote being neither natural nor organic. This also means that even Cinnakin, with each order, will never taste the same. It'll always be original and something the consumer will have to be their own barista with, and that is exciting to me."
We all pay so much for our bills, rent and mortgages, why not provide the coffee with some "spice" so we can all enjoy the best at home or in a to-go cup? Thereby opting out of the extra cash and wasteful minutes we anxiously awaited a liquid heart attack.
Not only will this be roasted and made to order, like all our coffees, the taste, feel & aroma will only leave you wanting more. It's hand-crafted with a perfect amount of organic pumpkin spice & organic cinnamon to provide the ideal holiday taste. True to it's name, Cinnakin Spice™ at first, brought the sweet fall scent of Pumpkin Spice dancing to my nose. Upon tasting, I recognized the cinnamon, pumpkin, and natural spice- completed with a perfect amount of sweetness (organic coconut palm and cane sugars). I choose to pair my brew with organic milk to make a creamy, delicious, naturally good for your body and soul pumpkin spice, or as we've dubbed: Cinnakin Spice™.
My go-to hug in a mug, cup to desire by the fire, new brew.
What is Toro Coffee Co.? September 09 2014
With the beginning of Toro Coffee Co. in the public spectrum, commonly the question is posed:
'What are we even?'
Do they roast their own coffee?
I was initially only going to have the pueblitos near our finca in Colombia roast the beans after harvest, since that is how I fell in love with the sweet Colombian coffee bean. I wanted to keep the roasting with the community that harvested it. They do a brilliant job, probably because they are roasting their means of living. I didn't want to change that sentiment, procedure or style, but the day I roasted coffee for the very first time, I knew I had to make my heritage proud and use my coffee blood accordingly.
Coffee roasting creates a very meditative place for me. We live for being creative, and me personally, going back to my 'veritas', roots, and being a proud Colombian American, executing the dark art, is artistically satisfying. Thanks to the specialty coffee Gods, at 33, I now know more about roasting than I could have imagined, learning more each minute.
There has been a tremendously calming realization, that despite all the competition, we could and will rise above and create something interesting from scratch- Something bigger for our loyal following- Something that was indisputable with my Colombian bloodline and our work as a team. Whether it is oven roasting, or the best roaster on the market, if you don't have the magic...in my opinion, don't bother.
We roast small batch, fresh seasonal harvests, in a way that brings out each bean for desired quality and taste, by any cupping standards. All of our beans are no lower than an 85 grade ++, which is top of the line for the finest coffee beans in the world by international standards, and all standards throughout Specialty Coffee enthusiasts. Something uniquely extra special happens with our coffee; Maybe, it is because we are so passionate about harvest, life, and all things natural, but when you are roasting such small batches, something 'intimate' comes to you when you order.
Anyone who is a part of us at Toro Coffee Co. feels as close to the bean as we do. From bean to brew.
Are they Farm Owners?
Yes, The Toro name is synonymous with coffee farms in Armenia, Colombia and beyond. I was built on a coffee bean as was my whole family. My immediate family and I are currently all partners in a beautiful micro-lot in Genova, Colombia. Toro Coffee Co. resides here in Seattle as we begin the journey of furthering our dreams as a company. Colombia is where our finca and casita are, where animals play and where magical arabica coffee grows in a region that looks like Eden.
We do business with approximately 10 different farms (and counting), like ours worldwide (small, single origin, and fair), at any given time located from different regions. It is always dependent on what harvest is most recent, and what meets our standards for our company. Every farm has their own identity and flavour profile. If we never knew what it was like to have a finca, we wouldn't have the appreciation we do today for every detail.
Our farm is in the process of becoming 'Specialty'. Currently my family's finca next door- meaning steps away, went first, and has been picked as specialty coffee. We're up. My ancestors did this, (making sure the finest coffee beans evolved) and we are currently bringing an approach that is new to the business. If you see the name Toro, and it is not on a lawnmower, chances are you are talking about Toro the coffee producers- and that Amigos is us, or my family representing a long lineage of coffee farming.
T. Co. is currently looking to purchase a second farm in Colombia. The plan is a new generation of coffee growers, specialty coffee being our sole focus, as well as community outreach for those surrounding our farm. This concept is not new, but we plan to do it differently. We plan on staying in the great Northwest as we surround ourselves with the pickiest palates on the planet. The dreams and goals are plentiful and like anything else we just go for it.
Are they advocates of some sort?
Most definitely do we believe in helping others. We are advocates of judicial reform. We are for cannabis legalization in all 50 states. Because of people close to us, and our own lives and experiences, we have first hand witnessed the hardships of addiction, ptsd, at-risk youth, mental health stigmas and overall lack of empathy thereof. We solely want to explore these problems as any community does and with our business make strides.
Those are the issues we are passionate about. We really hope through our goods, services, blogs, and outreach, we can spread a message of a positive embrace on all things LIFE. We live for the moment and hope that we all can be good to each other in a time of so much change- and enjoy the harvest.
Toro Coffee Co. is so much more than an online coffee shop. It is also cannabis. We are also organic body scrubs and spices, all made from coffee- the list will continue to grow. It is all things you crave. It is, in my mind, what we all want on those days that we are drinking our coffee and all is right in the world. It is that moment you have your favorite hoodie or t-shirt on, and the wind hits you perfectly as you are about to conquer a day. It is that moment you take that flight to a country you weren't sure you would see.
We are advocates of moments and being present in them!
Do they sell cannabis?
Yes and No. No, on Shopify. Yes, in the city of Greater Seattle. We vend edibles to a medicinal dispensary that carries and sells them for us. We do not sell cannabis online as that is illegal. We must abide by all Federal and State standards. We are only medicinal for now.
Does our coffee have cannabis in it?
Not at all. The site you are on now, is solely for Specialty Coffee.
In Medicinal Dispensaries in WA?
We are about to roll out a line of Specialty, Gourmet coffee products that are cannabis infused, because like all fine goods, we must try to incorporate beauties of both harvests. This has been a year in the making and a very tedious process. We are rolling out a set of different strengths, and flavours in our original cold press coffee concentrate. We are passionate about coffee and cannabis so this was always a fit for us as business owners and fresh, direct trade, harvest enthusiasts...we always want to know the source.
They will be available for sale through the medicinal dispensaries we work with, until we can get access to CO, and all WA retail stores.
The T.Co. vision in short is:
We use ALL our creative forces to share our vision through harvests, travel, writing, photography and media. This is an avenue to explore travel and business with a more well rounded creativity that highlights the important harvests that surround us.
In essence, I found a way to make all my passions go hand in hand. I want you all to join us.
I hope this answers many of your questions about what we are. We are agricultural entrepreneurs who want to evolve as the world does. That means our mother company Toro Organics will be delving into ventures to make our coffee even better while we bring out the best in other harvests as well; The focus being on the community that makes these harvests work.
It is always about community.
We want to be the next wave of producers that takes a whole different angle and makes it beneficial for not only us around the world...but the producers and farmers we work with. I know that seems to be the rhetoric in specialty coffee, yet we are coming from deep rooted heritage.
I am following in the footsteps of my grandfather, Jose Manuel Toro, who was one of the greatest entrepreneurs to ever reside in Armenia. He was 'La Voz de Armenia' - in so many ways. Although La Voz de Armenia was a current events radio show, he was building the city, investing in fincas and properties, while building a community.
In my opinion, and many others, he built that city. Our goal isn't to build a city but better yet, build up a community, maybe a city, country or better yet 'countries'. Seems pretty ambitious being so small, right?
This is what Toro Coffee Co. is. Big Dreams, Big Moves. Big Endeavors. Always, and we do mean ALWAYS, following through to the end.