Patriarchy Who?! November 15 2016

May Your Acceptance & Coffee Be Super Strong! November 15 2016

We Always Give Special Love to Our Veterans November 13 2016


TORO = Tackling Obstacles, Revolutionizing Ourselves October 24 2016

El Viaje - The Original Cacao y Coffee Blend October 13 2016

New Single Origin - Peru Cenfrocafe, Fair Trade Organic October 13 2016

The Enduring Debate with Coffee October 10 2016

The Art of Loving What You Do October 05 2016

Recap on New Menu Vlog August 10 2016

Toro Coffee Co. Vlog - Rio 2016 Games Fresh Menu August 10 2016

Toro Coffee, The Fresh Roasted Movement July 15 2016

New Worldly Menu - July 15, 2016 July 15 2016

Weekend Bliss; ‎Cupcakes & ‪‎Toro Coffee Signature Cold Brew (Cold Brew Concentrate) May 21 2016

This Guatemala Cold Press, signature cold brew by Toro Coffee Co. will likely literally, blow your mind. We love it sweet here at Toro Organics, but we didn't add any sugar to this cup!

This cold brew bottle is filled w/brownie tasting Guatemala & seeped for 30 hours! It's strong, smooth, bold yet subtle, a true "mouthgasm" as some of your fellow Conquistos proclaim!

Stay tuned in for more Cold Press news along w/more of what's ahead this summer!

Happy Holidays From Your Artisan Roaster November 27 2015

25% OFF! We've got this weekend of giving started. It smells like roasted nut, cocoa, and s'mores (Guatemala and Rwanda...

Posted by Toro Coffee Co. on Friday, November 27, 2015

Toro Coffee Co Sparkles this Holiday Weekend in Specialty Coffee November 27 2015

Today a new shipment awaits! We are waiting for many green oro pounds and they WILL be here in a few hours!!If you...

Posted by Toro Coffee Co. on Friday, November 27, 2015

End of Summer Harvests: Colombia, Mexico, Brazil & Sumatra September 04 2015

Let the excitement and passion ensue. Tomorrow I announce new deals for these new fincas -we couldn't fit it all in one...

Posted by Toro Coffee Co. on Tuesday, September 1, 2015

Holiday Worldly Specialty Coffee Gift Pack December 10 2014

Now, on special and for a limited time, Holiday Worldly Gift Pack starting at $20!


  • FOUR 5 ounce bags of the highest grade specialty coffee, worldly selections, roasted to order. 
  • Holiday Box and packaging, note, gift tag & holiday dressings.

Regions: Costa Rica, Honduras, Brazil, Colombia, Mexico (Decaf only), Ethiopia


The gift boxes are filled with worldly passion from the harvests, to me roasting them, to you drinking them. Spread the holiday love, Conquistadores! $20.00 with $12.95 medium priority box.

$20 Holiday Worldly Gift Pack (normally $30) 

Also, on special, Toro Coffee Co.'s Worldly Gift Pack

$20 Worldly Gift Pack (like holiday pack, without holiday packaging- can be given altogether or individually, pictured below)

‪Promo‬ codes:

  • Oro: 10% all orders, including subscriptions
  • Holiday: 30% off orders over $100

Also new this month, ‪LOYALTY POINTS‬!!!! When you place an order, you automatically earn 2 Oro Points on every order! Although you already have a Shopify login, you will see at the bottom right on any of our site's pages, there's a black box that says "Join Our Points Program"- do that!! That will automatically give you 500 Oro Points which is $5 off! Or save your order to earn $10 or $25 off! It's all for YOU!

*Please note, promo codes do not apply to the Holiday World Gift boxes or Worldly Gift Pack as they are currently on sale for the holidays. 

Bringing back the best for Black Friday, Small Business Saturday, Cyber Monday November 26 2014

My friends,


What is Toro Coffee Co. grateful for?

YOU ALL! What a year this is shaping up to be.

There is only one way we can show our gratitude, and it is to give you the most popular deal of all the deals we have presented:

$15 off $40
Promo Code: HolidayVeritas
This code is starting Thanksgiving continuing through #BlackFriday,#SmallBusinessSaturday to #CyberMonday.

Your roaster will not be able to start roasting your #ORO until after I spend time with my family and friends (like I hope the rest of you will) on Friday. Don't worry though, it will be the very first thing I come home to, and nothing makes me happier than roasting for you!

For anyone who ordered before this deal...I made sure to throw in extra love in the 'priority flat rate boxes', because I can always fit a *special touch* of this or that. Do not feel like you missed out, because I always made sure to make it count above and beyond in making sure you feel appreciated for what you are, Toro Coffee Co. Coffee Conquistadors.

With all my gratitude and heart, here is to you,

Melissa Toro



Hi Guys,

I, too, want to thank each of you for your love, support, faith and hope these past 6 months! As a company, and personally, gratitude for each one of you is GRAND! Your energy and shared love of only the best drives us to constantly be better.

We are proud to now offer #LOYALTY Oro points for all your purchases! Not only will you earn 2 Oro points for every dollar that you spend, you will also get 500 Oro points for just signing up!

There's a small black box on the bottom right of every page on our site that says "Join Our Points Program Login Now" --CLICK THAT! That's how you sign up to earn your initial 500 points. & what does 500 Oro points equate to? $5 off your next purchase! You can save your points and 1000 = $10 off, 2500= $25.

We are always running promos as you guys know, and you can use these in combo with your earned oro points! If you've purchased in the past few days, your loyalty oro points have been recorded, even if you haven't yet signed up!

Also, we are proud to partner with Paywhirl to provide monthly subscription services for 1-4 lb bags per month. You can ALWAYS use "ORO" as a promo code for 10% off-even on recurring subscriptions!


Wishing you all an overflow of love, joy, happiness, peace & mas amor,

Lala Castaldi

Our Holiday Jingle Deal November 02 2014

Here is... The Great #DEAL!

Happy November and holidays to come, and THANK YOU guys, so much, for choosing to shop small- It is smarter and always sustainable for everyone to have a better quality of life;
Here we go:

Any orders of $65 or more (no limit, 4 bags of 1lb fresh roasted, seasonal harvested Oro), and you get 30% OFF, which is at least $20 off your order!

That is starting at $6 off a bag!!!

Tell me if you find this at any small batch coffee shop (they truly don't exist) or roaster; fresh roasted to order, personalized, freshest harvest, with the Toro touch- you won't !

How do we do it being so small? Who knows.
We do know, we want to selfishly share all the holidays being your number #1 brew and being with YOU.

We are coming together with a #holiday Fuego Box™, that will also be a FANTASTIC deal. Stay tuned!!

Remember, now by popular demand and for cost effectiveness as coffee goes extinct slowly, 1lb bags (more to savor).

There have been many changes yet we are in this together/juntos.

***Also, You can ALWAYS use our ongoing special code for 10% off any order!! If you only want two bags....Code word: Oro ***

For any questions please contact us at

Peace. Love y Black Oro.


*Please make sure you guys choose the right shipping. Anything over 3 bags needs a medium box to get to you.
*Working on "frequent buyer" cards. 

*Our scrubs are getting revamped as we make our first holiday if you don't see them, note, they are coming back soon.

*We are NEVER ever, done. We are making sure to order the nicest French Presses, Moka Pots, single cup brewers, etc....THIS HOLIDAY SEASON!

*Cinnakin' Spice Coffee is getting better and better with each fresh roast!

*Chocolates, and anything sustainable through coffee is coming your way. We want you to be able to add more to your cart to add to your coffee adventure.

*Anything regarding cannabis please PM us...YES, we are HARD AT WORK!

*As we navigate we hope to offer even more deals...and don't forget...MT loves giveaways!

    Haitian Dondon y Organic Fair Trade Sumatra October 05 2014


    It is finally here, well on its way officially. Here is it guys, the new beans are....

      Haitian Dondon and Organic & Fair Trade certified Sumatra.

      Let's start with the first one, the exotic and thrilling Haitian Dondon,

      Haitian Dondon, is said to be a typically classic Caribbean bean in every sense- chocolaty and sweet with mellow 'citrus-highlights'. It's a perfect cup for those who want to share another cup of Toro Oro after work, with it being hailed as an all day drinking coffee that will bring you to Haitian paradise.

      If you are like me, this is great news, because I love drinking the 'conquerors brew' every time I want a break from this crazy world, and it is quite the escape to have another versatile yet unique cup to add to the menu and our life. 

      This is a roast best served at a nice clean City to City+, even Full City, just meticulously watched after 'second crack', that won't compromise all these beans have to offer. 

      This is one of Haiti's small Co-ops, Fall harvest, so I am thrilled to have these beans here by the latest Wednesday. We are working on the variant this weekend to get ready. These are RARE. These beans are expensive by pound, and like all specialty beans they come with standards that are only found with our shared international grading system (palates included)... they are worth it.

      This is pre- Kona arrival. We look forward to see what to insights are for the Haitian Dondon. Although, both Kona and Dondon are extremely different, they are unique and highly valued throughout the world. Being our store is right here with you guys online...we always want to see what mood you're in.

      I am Very excited about this!

      We always bring you the most fair stay tuned guys. I am seeing what I can do so we can all share in some Dondon. 

      Now, to add to our ever important mission to offer the cleanest best beans in the world starting with them all being Specialty; we have to talk about this Organic Fair Trade Sumatra.

      We are blessed with these beans from coffee plantation:

      Takengon Mandehling (FairTrade)

      These beans are buttery, flowery, bright, complex yet balanced.  I have been very vocal about my adoration for Sumatran coffee. I find Sumatra beans to be some of the most palate pleasing beans, ever. When I saw we could now potentially work with a farm that was not only Specialty, but Fair Trade and Organic, I knew it this was going to be a huge seller. Get ready to book your subscriptions friends. These are beans you want you get in your morning cups of adventure. Epic is no longer an is a standard.

      Since T.Co roasts to order, we carry limited inventory. We only want the freshest harvest, in those modest brown bags. We know the artisan work and care are not only tasted in each can smell them 3500 miles away. We have the magic touch and we will keep bringing them to these beans.

      The second you get the beans you know this is not just quality, this is fresh harvest and that is again what we are working with. The freshest and fastest arrival for you all to enjoy this holiday season, that is quickly approaching.

      And that my friends, is NEWS!


      What is Toro Coffee Co.? September 09 2014



      With the beginning of Toro Coffee Co. in the public spectrum, commonly the question is posed:

      'What are we even?'

      Do they roast their own coffee?


      I was initially only going to have the pueblitos near our finca in Colombia roast the beans after harvest, since that is how I fell in love with the sweet Colombian coffee bean. I wanted to keep the roasting with the community that harvested it. They do a brilliant job, probably because they are roasting their means of living. I didn't want to change that sentiment, procedure or style, but the day I roasted coffee for the very first time, I knew I had to make my heritage proud and use my coffee blood accordingly.

      Coffee roasting creates a very meditative place for me. We live for being creative, and me personally, going back to my 'veritas', roots, and being a proud Colombian American, executing the dark art, is artistically satisfying. Thanks to the specialty coffee Gods, at 33, I now know more about roasting than I could have imagined, learning more each minute.

      There has been a tremendously calming realization, that despite all the competition, we could and will rise above and create something interesting from scratch- Something bigger for our loyal following- Something that was indisputable with my Colombian bloodline and our work as a team. Whether it is oven roasting, or the best roaster on the market, if you don't have the my opinion, don't bother.


      We roast small batch, fresh seasonal harvests, in a way that brings out each bean for desired quality and taste, by any cupping standards. All of our beans are no lower than an 85 grade ++, which is  top of the line for the finest coffee beans in the world by international standards, and all standards throughout Specialty Coffee enthusiasts. Something uniquely extra special happens with our coffee; Maybe, it is because we are so passionate about harvest, life, and all things natural, but when you are roasting such small batches, something 'intimate' comes to you when you order.

      Anyone who is a part of us at Toro Coffee Co. feels as close to the bean as we do. From bean to brew.

      Are they Farm Owners?

      Yes, The Toro name is synonymous with coffee farms in Armenia, Colombia and beyond. I was built on a coffee bean as was my whole family. My immediate family and I are currently all partners in a beautiful micro-lot in Genova, Colombia. Toro Coffee Co. resides here in Seattle as we begin the journey of furthering our dreams as a company. Colombia is where our finca and casita are, where animals play and where magical arabica coffee grows in a region that looks like Eden.

      We do business with approximately 10 different farms (and counting), like ours worldwide (small, single origin, and fair), at any given time located from different regions. It is always dependent on what harvest is most recent, and what meets our standards for our company. Every farm has their own identity and flavour profile. If we never knew what it was like to have a finca, we wouldn't have the appreciation we do today for every detail.

      Our farm is in the process of becoming 'Specialty'. Currently my family's finca next door- meaning steps away, went first, and has been picked as specialty coffee. We're up. My ancestors did this, (making sure the finest coffee beans evolved) and we are currently bringing an approach that is new to the business. If you see the name Toro, and it is not on a lawnmower, chances are you are talking about Toro the coffee producers- and that Amigos is us, or my family representing a long lineage of coffee farming.

      T. Co. is currently looking to purchase a second farm in Colombia. The plan is a new generation of coffee growers, specialty coffee being our sole focus, as well as community outreach for those surrounding our farm. This concept is not new, but we plan to do it differently. We plan on staying in the great Northwest as we surround ourselves with the pickiest palates on the planet. The dreams and goals are plentiful and like anything else we just go for it.

      Are they advocates of some sort?

      Most definitely do we believe in helping others. We are advocates of judicial reform. We are for cannabis legalization in all 50 states. Because of people close to us, and our own lives and experiences, we have first hand witnessed the hardships of addiction, ptsd, at-risk youth, mental health stigmas and overall lack of empathy thereof. We solely want to explore these problems as any community does and with our business make strides.

      Those are the issues we are passionate about. We really hope through our goods, services, blogs, and outreach, we can spread a message of a positive embrace on all things LIFE. We live for the moment and hope that we all can be good to each other in a time of so much change- and enjoy the harvest.

      Toro Coffee Co. is so much more than an online coffee shop. It is also cannabis. We are also organic body scrubs and spices, all made from coffee- the list will continue to grow. It is all things you crave. It is, in my mind, what we all want on those days that we are drinking our coffee and all is right in the world. It is that moment you have your favorite hoodie or t-shirt on, and the wind hits you perfectly as you are about to conquer a day. It is that moment you take that flight to a country you weren't sure you would see.

      We are advocates of moments and being present in them!

      Do they sell cannabis?

      Yes and No. No, on Shopify. Yes, in the city of Greater Seattle. We vend edibles to a medicinal dispensary that carries and sells them for us. We do not sell cannabis online as that is illegal. We must abide by all Federal and State standards. We are only medicinal for now.

      Does our coffee have cannabis in it?

      Not at all. The site you are on now, is solely for Specialty Coffee.

      In Medicinal Dispensaries in WA?


      We are about to roll out a line of Specialty, Gourmet coffee products that are cannabis infused, because like all fine goods, we must try to incorporate beauties of both harvests. This has been a year in the making and a very tedious process. We are rolling out a set of different strengths, and flavours in our original cold press coffee concentrate. We are passionate about coffee and cannabis so this was always a fit for us as business owners and fresh, direct trade, harvest enthusiasts...we always want to know the source.

      They will be available for sale through the medicinal dispensaries we work with, until we can get access to CO, and all WA retail stores.

      The T.Co. vision in short is:

      We use ALL our creative forces to share our vision through harvests, travel, writing, photography and media. This is an avenue to explore travel and business with a more well rounded creativity that highlights the important harvests that surround us.

      In essence, I found a way to make all my passions go hand in hand. I want you all to join us.

      In Closing:

      I hope this answers many of your questions about what we are. We are agricultural entrepreneurs who want to evolve as the world does. That means our mother company Toro Organics will be delving into ventures to make our coffee even better while we bring out the best in other harvests as well; The focus being on the community that makes these harvests work.

      It is always about community.

      We want to be the next wave of producers that takes a whole different angle and makes it beneficial for not only us around the world...but the producers and farmers we work with. I know that seems to be the rhetoric in specialty coffee, yet we are coming from deep rooted heritage.

      I am following in the footsteps of my grandfather, Jose Manuel Toro, who was one of the greatest entrepreneurs to ever reside in Armenia. He was 'La Voz de Armenia' - in so many ways. Although La Voz de Armenia was a current events radio show, he was building the city, investing in fincas and properties, while building a community.

      In my opinion, and many others, he built that city. Our goal isn't to build a city but better yet, build up a community, maybe a city, country or better yet 'countries'. Seems pretty ambitious being so small, right?

      This is what Toro Coffee Co. is. Big Dreams, Big Moves. Big EndeavorsAlways, and we do mean ALWAYS, following through to the end.




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