Coffee Roasters and Crafts-people of all sorts, Connoisseurs & Entrepreneurs, Beware!
Have you heard about the coffee bloggers who are scamming companies out of specialty coffee but most importantly time? They parade as real coffee bloggers but are they really the "Coffee Bible" as they claim (it is called something else actually, but I am being nice)?
One of these so-called "coffee bloggers", who somehow has an impressive over 50,000+ Twitter followers, reached out to us by finding us on Facebook. We no longer use Facebook as a social platform but he as extremely desperate. This "blogger" obviously doesn't want to pay for his own high-end specialty coffee, which is fine, but the hassle that many small and larger brands may go through being scammed by this guy is what I want to talk about. His name is Allen Glines and now is a good time to pay attention if you don't want this annoyance.
Alan Glines frames himself as a typical coffee drinker. The deal is a blog for a free bag of specialty coffee reserve after he reaches out and begs for it. You may or may not hear back from him until he is "ready" to write your blog a month or six later... maybe years. I would still like to think maybe I am mistaken about the fact he scammed our small business but he did. This is after telling us in multiple receipts that he adored our coffee. Plus, it's specialty coffee roasted to order that he had already claimed to have love but "was working on the blog". It's not about the specialty coffee but the actions he took and the time he wasted. A collab is a collab. The biggest faux paux is when someone ghosts you with product in hand after you have gone out of your way to send 3 different specialty reserve coffees. That's an exchange where only one party has come through.
Allen was excited when he reached out and THRILLED, to say the least to try the Toro Coffee brand. He even states that he is most excited to hear back from us, as we are most interesting to him out of any brand he had spoken to in his entire "coffee bible" blogging life. We have receipts.
He explained that he would write a no-frills blog about our company profile. It is what he calls the coffee bible, the point is to write something about all the coffee companies in the USA.
We even spoke to Allen candidly about the many requests we get for free farm to cup coffee and how people use "blogging" as a scam. This was October 2016. Update it is 5/29/2019* and I re-reading this asking myself if it is too petty but Nah, he deserves. I started working on his order with so much love and passion as I do all my orders as a professional craft roaster, hoping he wouldn't scam us and would taste the love of what we do. He received the coffee in a beautiful package, but we never got the blog. Typical.
Allen Glines was taking so long to write the blog we wondering if he would turn on us just for following up. Some coffee companies openly do follow up with him online, but it is clear they are going through the anguish of potentially a PR conflict by having a bad blog written by a typical dude with no credentials other than he has 50k followers and that he likes coffee.
You can see the more coffee companies send him coffee for free publicity even if it is for his lazy writing. The problem is, the smugger he gets about the free high-end goods you send. He is some random dude passively aggressively, threatening craft coffee shops on Twitter and then gets defensive when these companies openly ask: "Hey bro, where are your part of the bargain and why is it taking months if even ever?"
I have been a roaster for a long time. I am not only a roaster, but I am also a 5th generation coffee entrepreneur. I have slept next to these beans in a tent by myself as a woman in the highest altitudes of the coffee belt. Humblebrag here, along with the fact, when we get a review it is always 5 stars. We take coffee seriously. When this dude came to us with enthusiasm about our brand and desperately wanting to try our coffee, with hesitation, we agreed because we always want to believe in people.
Does he have lots of followers? Yes. I believe he built them at the height of Twitter when they were throwing out Twitter verifications like candy. Does he actually do reviews? Sometimes. You can find a lot if basic worded reviews that are not worth the anguish of this guy getting some of your high-quality beans, time, or products.
Toro Coffee Co. did try to reach out to him but we still got no reply. We thought about Twitter, but again, the retaliation. He didn't say he wanted to review it, but I am always ready for such an occasion. We always micro-batch our high graded coffee from either our family farms or the greatest sourced farms we work with. We roast on everything from our Huky500t to the largest commercial machines. I am so proud of Toro Coffee Co. we actually sent him three different roast styles.
I feel that Allen doesn't know what he is doing. I believe he WANTS to be a real blogger but has problems writing content that actually matters. I see more and more random posts, that he calls blogs speaking about the numerous coffee companies that continue to shut him down. I wish Toro Coffee Co. had been one of them.
Life Hangover? The Cure: COFFEE! December 03 2016
We Always Give Special Love to Our Veterans November 13 2016
TORO = Tackling Obstacles, Revolutionizing Ourselves October 24 2016
Coffee Lover Fall Contest October 24 2016
El Viaje - The Original Cacao y Coffee Blend October 13 2016
New Single Origin - Peru Cenfrocafe, Fair Trade Organic October 13 2016
The Enduring Debate with Coffee October 10 2016
The Art of Loving What You Do October 05 2016
Happy National Coffee Day 2016!! September 29 2016
Be Your Own Barista September 29 2016
Recap on New Menu Vlog August 10 2016
Recap for my #instagramcats. #torocoffeeco #ToroOrganics #specialtycoffee #Seattle More on #loyaltypoints: play around a bit with them and you will see you can earn cash to use at #Torocoffee just by #sharingposts #takingsphotos #yourbirthday and many more ways!! We want you to save!! Cannot wait to share more with you about our #podcasts #thereinventionproject and how we want to help you #Reinvent and get a #secondchance if you need it! You only live once. #Sharethelove #Shareacup #Soreadlove #fuel #abundance with the #finest #coffee! #beantobrew we work for you! #WeAdoreOurCustomers #Gratitude
Toro Coffee Co. Vlog - Rio 2016 Games Fresh Menu August 10 2016
Toro Coffee, The Fresh Roasted Movement July 15 2016
New Worldly Menu - July 15, 2016 July 15 2016
This Guatemala Cold Press, signature cold brew by Toro Coffee Co. will likely literally, blow your mind. We love it sweet here at Toro Organics, but we didn't add any sugar to this cup!
This cold brew bottle is filled w/brownie tasting Guatemala & seeped for 30 hours! It's strong, smooth, bold yet subtle, a true "mouthgasm" as some of your fellow Conquistos proclaim!
Stay tuned in for more Cold Press news along w/more of what's ahead this summer!
Worldly Pack Upgraded to 12 ounce Option May 09 2016
Happy Holidays From Your Artisan Roaster November 27 2015
Toro Coffee Co Sparkles this Holiday Weekend in Specialty Coffee November 27 2015
Here you are, The "new wave" Coffee Connoisseur. You are evolved. Not in a fake way either, you really are making a difference in your way of buying your favorite foods and drinks. Thank you for choosing us as your roasters. You finally came to the realization that other coffee choices probably weren't healthy as they sat in warehouses for years and were mass produced at charred roast profiles (those REALLY dark roasts everyone "loves") only the devil can create and sell to you as "good" or even "decent coffee". It took me 30 years and a trip to the land of my blood in Colombia to really appreciate what I was drinking. I have been drinking coffee since I was four, so don't be mad at yourself for waiting too long. That pueblito style: where you had them roasted next to the very finca that the farmers just picked from harvest, that is now found here economically with the pennywise yet high end roast styles that are unique to us, and only us.
Your budget savvy conscience has helped to set up your own coffee bar, and sip on your single origin, artisan, roasted to order, personalized Toro Oro-- which is a small, USA based, two person start up, with a back story that fuels reinvention in each bag, and carries its motto of "devote your heart and passion to your customer" -- A business mindset we wear like a badge of honor- because it is. Saving money with the Maserati of specialty coffee is how Toro Coffee Co. consumers roll!
Your piggy bank is filling up as you continue to be your own barista. Here at YOUR web-shop, you know you can ask any question because you feel you at home, plus it is nice to order from home and have it delivered to you. You paid for your specialty coffee. With Toro you paid for a personalized roaster, who knows you and how you like your high end brew.
With the last name Toro, this is generations of coffee. This is serious business and you KNOW your roaster. You are the boss and you make sure you are getting what is worthy of your hard earned cash in this day and age.
We wanted you all to know some quick $ saving stats as we move into our last quarter of the year... as a baby company with big dreams, BIG LEAPS, and even bigger deals with loyalty points and fair, out of this world, price points. This company is YOU! We grow together and we learn together as we build a platform to give back and make the world a better place-- Again,Together.
From a competitor, a 12 oz bag of specialty coffee runs you about $18.50 plus. Most of these shops roast weeks ahead- some even hours ahead, yet not roasted to order, and not small batch that is roasted rfo only you. Here, this is not a buzz phrase--Their roasters can roast 20 lbs at once, still can be considered small batch?! Is that a batch roasted just for you?! Starbucks which also uses the term "small batch roaster" is using a roaster that is bigger than a SUV. Eventually we will have to roast larger amounts as we continue to grow, and we won't be able to provide the type of gourmet roast to consumer delicacy that is happening now but our hope is to figure out a way to do it where we don't lose the essence of you, and the freshest operations you have fallen in love with us in these two short years. I refuse to lose the essence of true small batch.Toro Small batch is the latest harvest form each region across the globe, roasted at 250 grams/roast. It take 3 of these micro roasts to get to one pound of perfect coffee.
This is an idea to show you how much you save:This is based on a monthly order of 2 $20 pound bags (our most expensive bags based on harvest availability/region; with shipping) being consumed in 30 days.Broken down, this equates to 0.77 per cup, based on 2 cups per day, which is 1.53 a day. These are approximate numbers but do the math yourself to see how much you save based upon your personal coffee consumption..
End of Summer Harvests: Colombia, Mexico, Brazil & Sumatra September 04 2015
Holiday Worldly Specialty Coffee Gift Pack December 10 2014
Now, on special and for a limited time, Holiday Worldly Gift Pack starting at $20!
- FOUR 5 ounce bags of the highest grade specialty coffee, worldly selections, roasted to order.
- Holiday Box and packaging, note, gift tag & holiday dressings.
Regions: Costa Rica, Honduras, Brazil, Colombia, Mexico (Decaf only), Ethiopia
The gift boxes are filled with worldly passion from the harvests, to me roasting them, to you drinking them. Spread the holiday love, Conquistadores!
$20 Holiday Worldly Gift Pack (normally $30)
Also, on special, Toro Coffee Co.'s Worldly Gift Pack
$20 Worldly Gift Pack (like holiday pack, without holiday packaging- can be given altogether or individually, pictured below)
- Oro: 10% all orders, including subscriptions
- Holiday: 30% off orders over $100
Also new this month, LOYALTY POINTS!!!! When you place an order, you automatically earn 2 Oro Points on every order! Although you already have a Shopify login, you will see at the bottom right on any of our site's pages, there's a black box that says "Join Our Points Program"- do that!! That will automatically give you 500 Oro Points which is $5 off! Or save your order to earn $10 or $25 off! It's all for YOU!
*Please note, promo codes do not apply to the Holiday World Gift boxes or Worldly Gift Pack as they are currently on sale for the holidays.
What is Toro Coffee Co. grateful for?
YOU ALL! What a year this is shaping up to be.
There is only one way we can show our gratitude, and it is to give you the most popular deal of all the deals we have presented:
$15 off $40
Promo Code: HolidayVeritas
This code is starting Thanksgiving continuing through #BlackFriday,#SmallBusinessSaturday to #CyberMonday.
Your roaster will not be able to start roasting your #ORO until after I spend time with my family and friends (like I hope the rest of you will) on Friday. Don't worry though, it will be the very first thing I come home to, and nothing makes me happier than roasting for you!
For anyone who ordered before this deal...I made sure to throw in extra love in the 'priority flat rate boxes', because I can always fit a *special touch* of this or that. Do not feel like you missed out, because I always made sure to make it count above and beyond in making sure you feel appreciated for what you are, Toro Coffee Co. Coffee Conquistadors.
With all my gratitude and heart, here is to you,
I, too, want to thank each of you for your love, support, faith and hope these past 6 months! As a company, and personally, gratitude for each one of you is GRAND! Your energy and shared love of only the best drives us to constantly be better.
We are proud to now offer #LOYALTY Oro points for all your purchases! Not only will you earn 2 Oro points for every dollar that you spend, you will also get 500 Oro points for just signing up!
There's a small black box on the bottom right of every page on our site that says "Join Our Points Program Login Now" --CLICK THAT! That's how you sign up to earn your initial 500 points. & what does 500 Oro points equate to? $5 off your next purchase! You can save your points and 1000 = $10 off, 2500= $25.
We are always running promos as you guys know, and you can use these in combo with your earned oro points! If you've purchased in the past few days, your loyalty oro points have been recorded, even if you haven't yet signed up!
Also, we are proud to partner with Paywhirl to provide monthly subscription services for 1-4 lb bags per month. You can ALWAYS use "ORO" as a promo code for 10% off-even on recurring subscriptions!
Wishing you all an overflow of love, joy, happiness, peace & mas amor,
Our Holiday Jingle Deal November 02 2014
Here is... The Great #DEAL!
Happy November and holidays to come, and THANK YOU guys, so much, for choosing to shop small- It is smarter and always sustainable for everyone to have a better quality of life;
Here we go:
Any orders of $65 or more (no limit, 4 bags of 1lb fresh roasted, seasonal harvested Oro), and you get 30% OFF, which is at least $20 off your order!
That is starting at $6 off a bag!!!
Tell me if you find this at any small batch coffee shop (they truly don't exist) or roaster; fresh roasted to order, personalized, freshest harvest, with the Toro touch- you won't !
How do we do it being so small? Who knows.
We do know, we want to selfishly share all the holidays being your number #1 brew and being with YOU.
We are coming together with a #holiday Fuego Box™, that will also be a FANTASTIC deal. Stay tuned!!
Remember, now by popular demand and for cost effectiveness as coffee goes extinct slowly, 1lb bags (more to savor).
There have been many changes yet we are in this together/juntos.
***Also, You can ALWAYS use our ongoing special code for 10% off any order!! If you only want two bags....Code word: Oro ***
For any questions please contact us at Toroorganics@gmail.com
Peace. Love y Black Oro.
*Please make sure you guys choose the right shipping. Anything over 3 bags needs a medium box to get to you.
*Working on "frequent buyer" cards.
*Our scrubs are getting revamped as we make our first holiday debut...so if you don't see them, note, they are coming back soon.
*We are NEVER ever, done. We are making sure to order the nicest French Presses, Moka Pots, single cup brewers, etc....THIS HOLIDAY SEASON!
*Cinnakin' Spice Coffee is getting better and better with each fresh roast!
*Chocolates, and anything sustainable through coffee is coming your way. We want you to be able to add more to your cart to add to your coffee adventure.
*Anything regarding cannabis please PM us...YES, we are HARD AT WORK!
*As we navigate we hope to offer even more deals...and don't forget...MT loves giveaways!
Haitian Dondon y Organic Fair Trade Sumatra October 05 2014
It is finally here, well on its way officially. Here is it guys, the new beans are....
Haitian Dondon and Organic & Fair Trade certified Sumatra.
Let's start with the first one, the exotic and thrilling Haitian Dondon,
Haitian Dondon, is said to be a typically classic Caribbean bean in every sense- chocolaty and sweet with mellow 'citrus-highlights'. It's a perfect cup for those who want to share another cup of Toro Oro after work, with it being hailed as an all day drinking coffee that will bring you to Haitian paradise.
If you are like me, this is great news, because I love drinking the 'conquerors brew' every time I want a break from this crazy world, and it is quite the escape to have another versatile yet unique cup to add to the menu and our life.
This is a roast best served at a nice clean City to City+, even Full City, just meticulously watched after 'second crack', that won't compromise all these beans have to offer.
This is one of Haiti's small Co-ops, Fall harvest, so I am thrilled to have these beans here by the latest Wednesday. We are working on the variant this weekend to get ready. These are RARE. These beans are expensive by pound, and like all specialty beans they come with standards that are only found with our shared international grading system (palates included)... they are worth it.
This is pre- Kona arrival. We look forward to see what to insights are for the Haitian Dondon. Although, both Kona and Dondon are extremely different, they are unique and highly valued throughout the world. Being our store is right here with you guys online...we always want to see what mood you're in.
I am Very excited about this!
We always bring you the most fair pricing...so stay tuned guys. I am seeing what I can do so we can all share in some Dondon.
Now, to add to our ever important mission to offer the cleanest best beans in the world starting with them all being Specialty; we have to talk about this Organic Fair Trade Sumatra.
We are blessed with these beans from coffee plantation:
Takengon Mandehling (FairTrade)
These beans are buttery, flowery, bright, complex yet balanced. I have been very vocal about my adoration for Sumatran coffee. I find Sumatra beans to be some of the most palate pleasing beans, ever. When I saw we could now potentially work with a farm that was not only Specialty, but Fair Trade and Organic, I knew it this was going to be a huge seller. Get ready to book your subscriptions friends. These are beans you want you get in your morning cups of adventure. Epic is no longer an option...it is a standard.
Since T.Co roasts to order, we carry limited inventory. We only want the freshest harvest, in those modest brown bags. We know the artisan work and care are not only tasted in each bag...you can smell them 3500 miles away. We have the magic touch and we will keep bringing them to these beans.
The second you get the beans you know this is not just quality, this is fresh harvest and that is again what we are working with. The freshest and fastest arrival for you all to enjoy this holiday season, that is quickly approaching.
And that my friends, is NEWS!
All Natural Organic Pumpkin Spice - Cinnakin Spice™ September 30 2014
Growing up in Florida, seasons aren't what the majority of states experience, and us Floridians wait for a hint of fall and winter to latch onto. The Halloween stores pop up and maybe you need a light cardigan on your nighttime beach stroll. For the past few years, we've felt Fall thanks to Starbucks and their Pumpkin Spice Latte. They caught wind and added a few other flavors to their holiday line.
I am a former PSL consumer. I'd wait in line, often through the drive-thru w/AC blasting to get my holiday on. This drink was always thick and filling. Sometimes, I'd have a tummy ache afterward. Had I known what I now know, of the ingredients/lack therof, I would have chosen a different route to Santa's Enchanted Forest.
I am especially proud of the premier product in our holiday specialty coffee line: Cinnakin Spice™. With all natural ingredients, and the finest specialty coffee, it will not disappoint and will convert you too, to a former PSL addict. Being a health conscious holiday coffee, we keep the sugar levels low (or you can order sugar-free). With only 8 grams of sugar per serving, you may decide to add more sugar, soy creamer or coconut milk to make your ideal Pumpkin Spice Coffee.
Since the birth of Toro Organics, Melissa & I brainstormed on creating an organic and naturally fantastic way to jump in that pumpkin craze that comes over us each and every year. Being a partner at T.Co has opened my eyes to an unseen world of coffee, harvests - and being a newbie West Coaster has heightened my care and awareness of what exactly is in the food and drink I put into my body. After all, Seattle is the current holder of the title for #1 spot for coffee snobs in the US.
"Seattle is definitely a city of coffee snobs. It's just part of the culture. People here value authenticity, even when it comes to the ingredients of their lattes. They want the artisan, hand-crafted experience..."
The idea was planted, so we moved onto to test kitchen-in July. I provided insight, tastings, holiday season rhetoric as Melissa did what she does best: create. As she stated,
"When you roast specialty coffee you never want to take away from the natural flavours of the region's harvest. As a roaster, I want people to taste the complex thought I put behind every hand-crafted roast. We knew there was no way to get that extremely sugary concoction that 'other shops' were offering because they use pumps of faux flavours and mixes- which the owners of T.Co have eliminated from our diets and are not something we'd promote being neither natural nor organic. This also means that even Cinnakin, with each order, will never taste the same. It'll always be original and something the consumer will have to be their own barista with, and that is exciting to me."
We all pay so much for our bills, rent and mortgages, why not provide the coffee with some "spice" so we can all enjoy the best at home or in a to-go cup? Thereby opting out of the extra cash and wasteful minutes we anxiously awaited a liquid heart attack.
Not only will this be roasted and made to order, like all our coffees, the taste, feel & aroma will only leave you wanting more. It's hand-crafted with a perfect amount of organic pumpkin spice & organic cinnamon to provide the ideal holiday taste. True to it's name, Cinnakin Spice™ at first, brought the sweet fall scent of Pumpkin Spice dancing to my nose. Upon tasting, I recognized the cinnamon, pumpkin, and natural spice- completed with a perfect amount of sweetness (organic coconut palm and cane sugars). I choose to pair my brew with organic milk to make a creamy, delicious, naturally good for your body and soul pumpkin spice, or as we've dubbed: Cinnakin Spice™.
My go-to hug in a mug, cup to desire by the fire, new brew.
What is Toro Coffee Co.? September 09 2014
With the beginning of Toro Coffee Co. in the public spectrum, commonly the question is posed:
'What are we even?'
Do they roast their own coffee?
I was initially only going to have the pueblitos near our finca in Colombia roast the beans after harvest, since that is how I fell in love with the sweet Colombian coffee bean. I wanted to keep the roasting with the community that harvested it. They do a brilliant job, probably because they are roasting their means of living. I didn't want to change that sentiment, procedure or style, but the day I roasted coffee for the very first time, I knew I had to make my heritage proud and use my coffee blood accordingly.
Coffee roasting creates a very meditative place for me. We live for being creative, and me personally, going back to my 'veritas', roots, and being a proud Colombian American, executing the dark art, is artistically satisfying. Thanks to the specialty coffee Gods, at 33, I now know more about roasting than I could have imagined, learning more each minute.
There has been a tremendously calming realization, that despite all the competition, we could and will rise above and create something interesting from scratch- Something bigger for our loyal following- Something that was indisputable with my Colombian bloodline and our work as a team. Whether it is oven roasting, or the best roaster on the market, if you don't have the magic...in my opinion, don't bother.
We roast small batch, fresh seasonal harvests, in a way that brings out each bean for desired quality and taste, by any cupping standards. All of our beans are no lower than an 85 grade ++, which is top of the line for the finest coffee beans in the world by international standards, and all standards throughout Specialty Coffee enthusiasts. Something uniquely extra special happens with our coffee; Maybe, it is because we are so passionate about harvest, life, and all things natural, but when you are roasting such small batches, something 'intimate' comes to you when you order.
Anyone who is a part of us at Toro Coffee Co. feels as close to the bean as we do. From bean to brew.
Are they Farm Owners?
Yes, The Toro name is synonymous with coffee farms in Armenia, Colombia and beyond. I was built on a coffee bean as was my whole family. My immediate family and I are currently all partners in a beautiful micro-lot in Genova, Colombia. Toro Coffee Co. resides here in Seattle as we begin the journey of furthering our dreams as a company. Colombia is where our finca and casita are, where animals play and where magical arabica coffee grows in a region that looks like Eden.
We do business with approximately 10 different farms (and counting), like ours worldwide (small, single origin, and fair), at any given time located from different regions. It is always dependent on what harvest is most recent, and what meets our standards for our company. Every farm has their own identity and flavour profile. If we never knew what it was like to have a finca, we wouldn't have the appreciation we do today for every detail.
Our farm is in the process of becoming 'Specialty'. Currently my family's finca next door- meaning steps away, went first, and has been picked as specialty coffee. We're up. My ancestors did this, (making sure the finest coffee beans evolved) and we are currently bringing an approach that is new to the business. If you see the name Toro, and it is not on a lawnmower, chances are you are talking about Toro the coffee producers- and that Amigos is us, or my family representing a long lineage of coffee farming.
T. Co. is currently looking to purchase a second farm in Colombia. The plan is a new generation of coffee growers, specialty coffee being our sole focus, as well as community outreach for those surrounding our farm. This concept is not new, but we plan to do it differently. We plan on staying in the great Northwest as we surround ourselves with the pickiest palates on the planet. The dreams and goals are plentiful and like anything else we just go for it.
Are they advocates of some sort?
Most definitely do we believe in helping others. We are advocates of judicial reform. We are for cannabis legalization in all 50 states. Because of people close to us, and our own lives and experiences, we have first hand witnessed the hardships of addiction, ptsd, at-risk youth, mental health stigmas and overall lack of empathy thereof. We solely want to explore these problems as any community does and with our business make strides.
Those are the issues we are passionate about. We really hope through our goods, services, blogs, and outreach, we can spread a message of a positive embrace on all things LIFE. We live for the moment and hope that we all can be good to each other in a time of so much change- and enjoy the harvest.
Toro Coffee Co. is so much more than an online coffee shop. It is also cannabis. We are also organic body scrubs and spices, all made from coffee- the list will continue to grow. It is all things you crave. It is, in my mind, what we all want on those days that we are drinking our coffee and all is right in the world. It is that moment you have your favorite hoodie or t-shirt on, and the wind hits you perfectly as you are about to conquer a day. It is that moment you take that flight to a country you weren't sure you would see.
We are advocates of moments and being present in them!
Do they sell cannabis?
Yes and No. No, on Shopify. Yes, in the city of Greater Seattle. We vend edibles to a medicinal dispensary that carries and sells them for us. We do not sell cannabis online as that is illegal. We must abide by all Federal and State standards. We are only medicinal for now.
Does our coffee have cannabis in it?
Not at all. The site you are on now, is solely for Specialty Coffee.
In Medicinal Dispensaries in WA?
We are about to roll out a line of Specialty, Gourmet coffee products that are cannabis infused, because like all fine goods, we must try to incorporate beauties of both harvests. This has been a year in the making and a very tedious process. We are rolling out a set of different strengths, and flavours in our original cold press coffee concentrate. We are passionate about coffee and cannabis so this was always a fit for us as business owners and fresh, direct trade, harvest enthusiasts...we always want to know the source.
They will be available for sale through the medicinal dispensaries we work with, until we can get access to CO, and all WA retail stores.
The T.Co. vision in short is:
We use ALL our creative forces to share our vision through harvests, travel, writing, photography and media. This is an avenue to explore travel and business with a more well rounded creativity that highlights the important harvests that surround us.
In essence, I found a way to make all my passions go hand in hand. I want you all to join us.
I hope this answers many of your questions about what we are. We are agricultural entrepreneurs who want to evolve as the world does. That means our mother company Toro Organics will be delving into ventures to make our coffee even better while we bring out the best in other harvests as well; The focus being on the community that makes these harvests work.
It is always about community.
We want to be the next wave of producers that takes a whole different angle and makes it beneficial for not only us around the world...but the producers and farmers we work with. I know that seems to be the rhetoric in specialty coffee, yet we are coming from deep rooted heritage.
I am following in the footsteps of my grandfather, Jose Manuel Toro, who was one of the greatest entrepreneurs to ever reside in Armenia. He was 'La Voz de Armenia' - in so many ways. Although La Voz de Armenia was a current events radio show, he was building the city, investing in fincas and properties, while building a community.
In my opinion, and many others, he built that city. Our goal isn't to build a city but better yet, build up a community, maybe a city, country or better yet 'countries'. Seems pretty ambitious being so small, right?
This is what Toro Coffee Co. is. Big Dreams, Big Moves. Big Endeavors. Always, and we do mean ALWAYS, following through to the end.