News

Twitter, Black Rifle Coffee and the NRA June 13 2019

Toro Rekts Right Wing Nut Job Site Twitchy "News", The NRA, their hypocrisy, and how weapons of war and a war mentality are for the unevolved.

Burundi Kibumbu Kayokwe March 17 2019


National Cereal Day 2019 March 07 2019


Be Bold, Live Free, Never Settle September 20 2018

Happy Day, Epic Human Oro! 

We love the smell of specialty coffee & reinvention in the air.

El Viaje Now Featuring Maca Root August 23 2018


Happy New Year- Coffee & Cannabliss January 01 2018

Hello, Coffee and Cannabis loving Amigos! Happy New Year!
Toro Organics will be at CannaCon this February in our old stomping grounds and home of some of the most altering and reinventive times of our life, Seattle, WA.
I am thrilled to come back home although being in Oregon gives us the best of all worlds in our opinion for the cannabis cultivation. We are eager to immerse ourselves in cannabis agriculture cultivation at this stage of legalized cannabis. We immersed ourselves in the specialty coffee and cannabis industry in the city and now are excited what we have to offer from the vast array of farms out here in less developed but more agriculturally cannabis developed, Oregon.
Toro Organics in 2018 will continue...
Cannacrawling the finest dispensaries, farms, and artisans.
There are an array of new artisans who have introduced us to products yet to make it to Washington shelves and Vice Versa.
We will be taking an in-depth look at what has changed since 2013. It will be exactly 11 months since we left in Seattle in February 2017. There is no doubt the industry has boomed even greater since then. We have also learned a lot that we intend to bring with us up north.
Coffee and Cannabliss
We will also be making the round and attending Dope Cup again this year like every year. It is the most fun party thrown in the Pacific Northwest. 
Mela from Toro Coffee Co at Cannacon 2013
Follow us on our coffee and cannabliss page to learn about the three best cannabis stocks to invest in RIGHT NOW to get ahead of this already blossoming cash crop and industry!

Toro Launchers: Worldly Specialty Coffee in 14 gram Pour Overs December 31 2017

Sold out in 72 hours in its release on this webshop; Learn more about delicious, roasted to order, Toro Coffee Launchers!

Chemex/Shop Small Win Big Loop Giveaway #GirlBoss November 06 2017

 

Toro Loop Giveaway

This was Toro Organics' first loop giveaway and we had a blast. We love giveaways so it made it even more valuable when we networked with fellow #GirlBosses of every field.

Shout out to these brands:

Our winner is Jennifer Wolfe of Pennsylvania. Cheers!

And last but not least, let's talk about our Chemex winner!

Judes Viskoe of Utah won our Chemex giveaway that also took place on Halloween. This prize is worth $80+.

Her BRAND NEW Chemex is on the way with 3 fresh roasted bags of Toro Oro!

Toro Chemex Giveaway

If you love WINNING, being bold, giveaways, giving back, specialty coffee, dry organic goods, and never settling you are at the right place!

We are your marketplace for the artisan craftspeople & worldly! Please follow us on all of our social media platforms. Facebook is where these two giveaways took place. Stay Tuned for our Instagram, Pinterest, and Twitter giveaways!

A thank you to Randomizer app that you can find in the Google app store for free.

Most importantly, thank you to all of you for supporting Toro Coffee Co. Thank you to all the Girl Bosses who partook, with families and obligations. We are all very busy but the consensus is clear when it comes to our customers, it is all worth it.

We are here to give back, and keep things lit when times seem dark. Cheers to delicious specialty coffee/ organic/ fair goodies, and all the giveaways to come!


25 of the Best Coffee Memes Online November 02 2017

Grab your hot coffee, and scroll your way through the 25 of the best coffee memes found on the internet.

Beware! "Coffee Blogger" aka Allen Glines= Coffee Freeloader April 26 2017

 

 

Coffee Roasters and Crafts-people of all sorts, Connoisseurs & Entrepreneurs, Beware!

Have you heard about the coffee bloggers who are scamming companies out of specialty coffee but most importantly time? They parade as real coffee bloggers but are they really the "Coffee Bible" as they claim (it is called something else actually, but I am being nice)?

One of these so-called "coffee bloggers", who somehow has an impressive over 50,000+ Twitter followers, reached out to us by finding us on Facebook. We no longer use Facebook as a social platform but he as extremely desperate. This "blogger" obviously doesn't want to pay for his own high-end specialty coffee, which is fine, but the hassle that many small and larger brands may go through being scammed by this guy is what I want to talk about. His name is Allen Glines and now is a good time to pay attention if you don't want this annoyance.

Alan Glines frames himself as a typical coffee drinker. The deal is a blog for a free bag of specialty coffee reserve after he reaches out and begs for it. You may or may not hear back from him until he is "ready" to write your blog a month or six later... maybe years. I would still like to think maybe I am mistaken about the fact he scammed our small business but he did. This is after telling us in multiple receipts that he adored our coffee. Plus, it's specialty coffee roasted to order that he had already claimed to have love but "was working on the blog". It's not about the specialty coffee but the actions he took and the time he wasted. A collab is a collab. The biggest faux paux is when someone ghosts you with product in hand after you have gone out of your way to send 3 different specialty reserve coffees. That's an exchange where only one party has come through.

Allen was excited when he reached out and THRILLED, to say the least to try the Toro Coffee brand. He even states that he is most excited to hear back from us, as we are most interesting to him out of any brand he had spoken to in his entire "coffee bible" blogging life. We have receipts.

He explained that he would write a no-frills blog about our company profile. It is what he calls the coffee bible, the point is to write something about all the coffee companies in the USA.

We even spoke to Allen candidly about the many requests we get for free farm to cup coffee and how people use "blogging" as a scam. This was October 2016. Update it is 5/29/2019* and I re-reading this asking myself if it is too petty but Nah, he deserves.  I started working on his order with so much love and passion as I do all my orders as a professional craft roaster, hoping he wouldn't scam us and would taste the love of what we do. He received the coffee in a beautiful package, but we never got the blog. Typical.

Allen Glines was taking so long to write the blog we wondering if he would turn on us just for following up. Some coffee companies openly do follow up with him online, but it is clear they are going through the anguish of potentially a PR conflict by having a bad blog written by a typical dude with no credentials other than he has 50k followers and that he likes coffee. 

You can see the more coffee companies send him coffee for free publicity even if it is for his lazy writing. The problem is, the smugger he gets about the free high-end goods you send. He is some random dude passively aggressively, threatening craft coffee shops on Twitter and then gets defensive when these companies openly ask: "Hey bro, where are your part of the bargain and why is it taking months if even ever?" 

I have been a roaster for a long time. I am not only a roaster, but I am also a 5th generation coffee entrepreneur. I have slept next to these beans in a tent by myself as a woman in the highest altitudes of the coffee belt. Humblebrag here, along with the fact, when we get a review it is always 5 stars. We take coffee seriously. When this dude came to us with enthusiasm about our brand and desperately wanting to try our coffee, with hesitation, we agreed because we always want to believe in people.

Does he have lots of followers? Yes. I believe he built them at the height of Twitter when they were throwing out Twitter verifications like candy. Does he actually do reviews? Sometimes. You can find a lot if basic worded reviews that are not worth the anguish of this guy getting some of your high-quality beans, time, or products.

Toro Coffee Co. did try to reach out to him but we still got no reply. We thought about Twitter, but again, the retaliation. He didn't say he wanted to review it, but I am always ready for such an occasion. We always micro-batch our high graded coffee from either our family farms or the greatest sourced farms we work with. We roast on everything from our Huky500t to the largest commercial machines. I am so proud of Toro Coffee Co. we actually sent him three different roast styles.

I feel that Allen doesn't know what he is doing. I believe he WANTS to be a real blogger but has problems writing content that actually matters. I see more and more random posts, that he calls blogs speaking about the numerous coffee companies that continue to shut him down. I wish Toro Coffee Co. had been one of them. 


Coffee Love Packages for the Holidays!!! December 03 2016


Patriarchy Who?! November 15 2016


May Your Acceptance & Coffee Be Super Strong! November 15 2016


We Always Give Special Love to Our Veterans November 13 2016

 


TORO = Tackling Obstacles, Revolutionizing Ourselves October 24 2016


Coffee Lover Fall Contest October 24 2016


El Viaje - The Original Cacao y Coffee Blend October 13 2016


New Single Origin - Peru Cenfrocafe, Fair Trade Organic October 13 2016


The Art of Loving What You Do October 05 2016


Happy National Coffee Day 2016!! September 29 2016


Be Your Own Barista September 29 2016


Latest Harvests in Shop! August 23 2016


End of Summer Photo Contest & Literal Click Bait August 23 2016


New Roaster, The Huky 500T, Micro Coffee Roaster August 10 2016


Recap on New Menu Vlog August 10 2016


Toro Coffee Co. Vlog - Rio 2016 Games Fresh Menu August 10 2016


Toro Coffee, The Fresh Roasted Movement July 15 2016


New Worldly Menu - July 15, 2016 July 15 2016


Weekend Bliss; ‎Cupcakes & ‪‎Toro Coffee Signature Cold Brew (Cold Brew Concentrate) May 21 2016

This Guatemala Cold Press, signature cold brew by Toro Coffee Co. will likely literally, blow your mind. We love it sweet here at Toro Organics, but we didn't add any sugar to this cup!

This cold brew bottle is filled w/brownie tasting Guatemala & seeped for 30 hours! It's strong, smooth, bold yet subtle, a true "mouthgasm" as some of your fellow Conquistos proclaim!

Stay tuned in for more Cold Press news along w/more of what's ahead this summer!


Happy Holidays From Your Artisan Roaster November 27 2015

25% OFF! We've got this weekend of giving started. It smells like roasted nut, cocoa, and s'mores (Guatemala and Rwanda...

Posted by Toro Coffee Co. on Friday, November 27, 2015

Toro Coffee Co Sparkles this Holiday Weekend in Specialty Coffee November 27 2015

Today a new shipment awaits! We are waiting for many green oro pounds and they WILL be here in a few hours!!If you...

Posted by Toro Coffee Co. on Friday, November 27, 2015

Sad You Missed the Deal? Secret Is, the Savings Never End at Toro Coffee Co. October 02 2015

Creative Commons Attribution 4.0 Unported License

Here you are, The "new wave" Coffee Connoisseur. You are evolved. Not in a fake way either, you really are making a difference in your way of buying your favorite foods and drinks. Thank you for choosing us as your roasters. You finally came to the realization that other coffee choices probably weren't healthy as they sat in warehouses for years and were mass produced at charred roast profiles (those REALLY dark roasts everyone "loves") only the devil can create and sell to you as "good" or even "decent coffee". It took me 30 years and a trip to the land of my blood in Colombia to really appreciate what I was drinking. I have been drinking coffee since I was four, so don't be mad at yourself for waiting too long. That pueblito style: where you had them roasted next to the very finca that the farmers just picked from harvest, that is now found here economically with the pennywise yet high end roast styles that are unique to us, and only us. 

Your budget savvy conscience has helped to set up your own coffee bar, and sip on your single origin, artisan, roasted to order, personalized Toro Oro-- which is a small, USA based, two person start up, with a back story that fuels reinvention in each bag, and carries its motto of "devote your heart and passion to your customer" -- A business mindset we wear like a badge of honor- because it is.  Saving money with the Maserati of specialty coffee is how Toro Coffee Co. consumers roll! 

Your piggy bank is filling up as you continue to be your own barista. Here at YOUR web-shop, you know you can ask any question because you feel you at home, plus it is nice to order from home and have it delivered to you. You paid for your specialty coffee. With Toro you paid for a personalized roaster, who knows you and how you like your high end brew. 

With the last name Toro, this is generations of coffee. This is serious business and you KNOW your roaster. You are the boss and you make sure you are getting what is worthy of your hard earned cash in this day and age.

We wanted you all to know some quick $ saving stats as we move into our last quarter of the year... as a baby company with big dreams, BIG LEAPS, and even bigger deals with loyalty points and fair, out of this world, price points. This company is YOU! We grow together and we learn together as we build a platform to give back and make the world a better place-- Again,Together.

From a competitor, a 12 oz bag of specialty coffee runs you about $18.50 plus. Most of these shops roast weeks ahead- some even hours ahead, yet not roasted to order, and not small batch that is roasted rfo only you. Here, this is not a buzz phrase--Their roasters can roast 20 lbs at once, still can be considered small batch?!  Is that a batch roasted just for you?! Starbucks which also uses the term "small batch roaster"  is using a roaster that is bigger than a SUV. Eventually we will have to roast larger amounts as we continue to grow, and we won't be able to provide the type of gourmet roast to consumer delicacy that is happening now but our hope is to figure out a way to do it where we don't lose the essence of you, and the freshest operations you have fallen in love with us in these two short years. I refuse to lose the essence of true small batch.

Toro Small batch is the latest harvest form each region across the globe, roasted at 250 grams/roast. It take 3 of these micro roasts to get to one pound of perfect coffee.
The coffee celebration deal was killer, but it as also a reminder that without a deal like this Toro Coffee Co. is here for you, to make this fun, easy, worldly, and ALWAYS Affordable.
This is an idea to show you how much you save:
This is based on a monthly order of 2 $20 pound bags (our most expensive bags based on harvest availability/region; with shipping) being consumed in 30 days.
Broken down, this equates to 0.77 per cup, based on 2 cups per day, which is 1.53 a day. These are approximate numbers but do the math yourself to see how much you save based upon your personal coffee consumption..
This is without any special, or loyalty points! Pretty fabulous right?!
If you use our discount code: "Oro" you'll get 10% off, so your daily cost would be:  0.69 per cup, 1.38 a day for 2 cups. That's less than $10 a week! 9.66 to be exact. 
With all the options in our webshop, we often hear "where do I start?", "I feel overwhelmed, I know very little about specialty coffee."...give yourself more credit, it is specialty, but that is what is fun about learning... We make sure to get the most well rounded cups so people can slowly get their feet wet, and start opening their palate. We will walk with you every step of the finca. We are always available by email (ToroOrganics@gmail.com) from ordering to pre-order to post-order.
Conquistadores, we blow our competition out of the water in price, small batch roasted to order freshness, and overall personalization. It is hard to make a decision on what type of fresh roasted, hand-crafted specialty beans to order when they are all so divine...but here at Toro Coffee Co. it is always going to be The Fresh Roasted Movement- which means, we make this platform so tasty, so real, so about YOU, that the foundation is strong to execute our kindness in action with all the missions we hold deep to all of our hearts.
When we do deals, we want people to take a chance on specialty coffee and taste the difference. Without the deals and steals, your choice to go with Toro Coffee Co.saves so much money, time, IT IS A DEAL.  End those drive thru throw away $6 trips (not including gas & idle time in a car) and start saving and drinking true Oro. 
We will always do deals, points, and giveaways.
These beans come from the hands of my ancestors and my family today. From bean to brew, if you order Toro Coffee Co., the deal is, it is GREAT to be YOU!

End of Summer Harvests: Colombia, Mexico, Brazil & Sumatra September 04 2015

Let the excitement and passion ensue. Tomorrow I announce new deals for these new fincas -we couldn't fit it all in one...

Posted by Toro Coffee Co. on Tuesday, September 1, 2015

New Fincas July 15, 2015 - Another Journey Around The World July 15 2015

Good Evening Adventurers:The New Menu is on its way! Worldly Packs-- Fresca Summer Harvests. Your Roaster is thrilled....

Posted by Toro Coffee Co. on Wednesday, July 15, 2015

Summer of Dreams Promo - Never Settle July 12 2015

You guys have 20% OFF! It may be Tuesday but the Summer of Dreams is not even close to over--> Make it count! Promo: Summer of Dreams It is that simple. You can even shop from Facebook! Never ever settle.

Uganda Try It! June 14 2015

Uganda is BOLD, Different, and Rustic. Fair Trade and Organic-- It is similar to a cup of Yemen. It is almost...

Posted by Toro Coffee Co. on Friday, June 12, 2015

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